ESTABLISHING A NEW BRAND BASED ON ITS CORE VALUES

When Fidelity wanted an independent firm to serve the needs of institutional asset managers, they created Pyramis. To help launch the brand, we focused on positioning them as a nimble new player with the backing of an industry giant using a Web site, internal launch campaign, collateral, and advertising. Once the brand was established, we redesigned the Web site to demonstrate the global capabilities of the firm, highlight intellectual capital, and provide a flexible online platform for ongoing content development. The redesigned site launched to rave reviews.

VISIT THE PYRAMIS WEB SITE