REVITALIZING AN ICONIC BRAND

We helped Playboy overcome the challenge of grounding their brand in something other than the personality of its founder, Hugh Hefner. The challenge was presenting to advertisers a less stereotypical and more aspirational picture of audience behavior. To do this we developed new positioning and created multimedia materials that conveyed this new picture of Playboy’s audience.

WATCH THE “MEN LIVING THEIR DREAMS” VIDEO
(7.8 MB)