ESTABLISHING A LEADERSHIP POSITION

We helped Gentiva reinforce its leadership of the home health services industry and live up to its positioning. The strategy was to redesign the visual identity and change the fundamental behaviors of Gentiva’s caregivers. To do this we developed and deployed a logo and visual system that signified excellence in healthcare. We also created brand behaviors that connected the conduct of caregivers in the field with the values of the organization to ensure that each interaction with Gentiva signaled hospital-quality care at home.