GENERATING AWARENESS OF A NEW OFFERING

Fortent^®, the risk and compliance solutions company, needed to develop an awareness campaign for Inform, its Web-based compliance management offering. We used humor and wit to dramatize the challenges compliance officers face, and developed the campaign tagline “There’s a new way” to demonstrate that Fortent offers a better method for managing workflow and sharing information. With a striking interpretation of the visual system that used black and white photography, we extended the campaign to trade advertising, direct mail, conference giveaways, and an interactive efficiency calculator.

TRY THE FORTENT EFFICIENCY CALCULATOR (370 K)

VIEW THE ADS (448K PDF)

“Sullivan helped us deliver
our messages with a fresh new voice that resonated with our customers, promoted our brand, and communicated our unique expertise.”

Carrie R. Schwartz
Marketing Manager, Americas
Fortent