DEVELOPING AN ENGAGING AND EDUCATIONAL ANNUAL CONFERENCE

For the 7th consecutive year, we helped Fidelity host a successful conference for its largest retirement plan clients. The challenge was developing an innovative conference experience that engaged clients and encouraged them to interact with each other. To do this we considered every touchpoint, creating a conference space and media experiences that introduced dialogue and interaction, writing and directing an opening video that set the tone, and designing signage and materials that encouraged attendees to participate.

WATCH THE “BENEFITS ARE NO JOKE” VIDEO (5.6 MB)