MAKING A BRAND RELEVANT TO MEDIA BUYERS

We helped Better Homes & Gardens make itself more relevant to the 20-something media buying community. The critical factor was changing the perceptions of young media buyers by getting them to see themselves as readers of the magazine. To do this we crafted a story that connected media buyers and Better Homes & Gardens readers with what matters to them most: their families, homes, and communities.

Recognition
Finalist, Mohawk Paper Show

VISIT THE BETTER HOMES & GARDENS “WHAT REALLY MATTERS” WEB SITE