OVERCOMING AGGRESSIVE NEW COMPETITORS

We helped American Express Business Travel overcome aggressive new competitors and re-establish its dominance in business travel management. The key was re-focusing marketing efforts on a new target audience, and crafting a story that conveyed its experience, global reach, and comprehensive approach to managing travel costs.

Recognition
Award of Distinction, 2006 Print Competition of the Communicator Awards

“As our business transformed, Sullivan helped us focus on the changing customer needs and competitive landscape so we could communicate in a relevant way across all channels—online and off. They were instrumental in helping us create and implement a new, global identity.”

Marcella Shinder
VP Marketing
American Express