To help a fintech pioneer grow up, we had to make sure they didn’t grow old.

refocusing a growing brand

Liquidnet is big. Not so much in size, but in influence. Their platform facilitates massive block trades between large institutions that have the potential to move entire markets. In the ten years since they revolutionized the way these trades are made, Liquidnet had expanded, added new products, appealed to new audiences, but was also losing their focus. They needed to clarify who they were and what they stood for while rallying their employees and engaging new traders. Drawing off the influence they have in financial markets, we refocused and relaunched the Liquidnet brand—at a different scale.

  • Positioning
  • Identity
  • Campaign
  • Brand Architecture
  • Advertising
  • Website
  • Design
  • Collateral
  • Messaging
  • Presentation
  • Communications Strategy

giving new meaning to scale

reintroducing a brand to the market

demanding attention in a saturated market

how it worked


year-to-year increase in global principal traded after launch


increase in global principal traded in the year after launch