SCHOOL OF AMERICAN BALLET

A campaign as badass as the dancers it shapes.

The School of American Ballet (SAB) shapes the world’s finest dancers.

Each year, the legendary institution trains, nurtures and prepares over 800 students to launch successful ballet careers around the world. To continue its mission and chart the path forward, SAB launched SAB in Motion, a capital campaign to raise $20M. SAB in Motion needed a fresh visual identity that attracted attention, connected with new donors, differentiated the campaign from other giving opportunities, and expressed the school’s goals and vision for the future.

WHAT WE DID
  • Positioning
  • Identity
  • Guidelines
  • Messaging
  • Collateral
  • Digital Outreach
  • Social Strategy
  • Art Direction
  • Communications Strategy

The rigor and athleticism of the Balanchine method

inspired the energy and sharp lines of the campaign identity

Making the case for continuing to build SAB's legacy

Making the case for continuing to build SAB's legacy

Making the case for continuing to build SAB's legacy

Making the case for continuing to build SAB's legacy

connecting digitally

to make contributing compelling and simple

messaging that speaks to donors

and features the best of SAB—its donors

how it worked

$17.5M

already raised, with 9 months to go