DUKE UNIVERSITY

A multi-billion dollar campaign needed to feel personal.

connecting to all donors

University fundraising conventional wisdom suggests that 20% of high-net-worth donors will make up 80% of giving, and that’s where donor engagement should focus. But when they launched their $3.25 billion fundraising campaign, they weren’t satisfied with conventional wisdom. They wanted to embark on a campaign that energized up-and-coming generations of donors, and created a new culture of giving.

WHAT WE DID
  • Identity
  • Design
  • Collateral
  • Website
  • Communications Strategy

building a campaign identity

that celebrates collaboration

adapting the campaign for Duke Medicine

to engage grateful patients

how it worked

>$400M

raised annually–setting records each year

$3.2B

raised with one year to go

Duke was named a

top 10

fundraiser by Bloomberg