A multi-billion dollar campaign needed to feel personal.

connecting to all donors

University fundraising conventional wisdom suggests that 20% of high-net-worth donors will make up 80% of giving, and that’s where donor engagement should focus. But when they launched their $3.25 billion fundraising campaign, they weren’t satisfied with conventional wisdom. They wanted to embark on a campaign that energized up-and-coming generations of donors, and created a new culture of giving.

  • Identity
  • Design
  • Collateral
  • Website
  • Communications Strategy

building a campaign identity

that celebrates collaboration

adapting the campaign for Duke Medicine

to engage grateful patients

how it worked


raised annually–setting records each year


raised with one year to go

Duke was named a

top 10

fundraiser by Bloomberg