Enabling your wireless world.

bringing an unknown brand into the light

You may have never heard of Crown Castle, but without them you’d be lost—literally. They provide the infrastructure (cell towers, rooftop antennas, small cell solution) that makes your cell phone work. With wireless technology having become integral to our lives, the demand for the infrastructure that supports it is only growing. Crown Castle needed to start telling the story of how they were fundamental to all.

  • Positioning
  • Identity
  • Messaging
  • Collateral
  • Infographics
  • Guidelines
  • Video
  • Website
  • Communications Strategy

building an identity

that transformed a “tower company” into an essential part of modern life

building a site relevant to each audience

using everyday conveniences

to reinforce employees' essential roles

building a campaign that speaks to all

from wireless carriers to community members and municipal officials

demonstrating cultural relevance

with a series of videos that showcase Crown Castle’s effect on our everyday lives

how it worked

Crown Castle's identity won a 2015


B2 award for corporate identity