A next-generation grad school needed a brand to match.
generating excitement for a new campus in NYC
Cornell Tech needed to convince the next generation of tech pioneers that this wasn’t the traditional grad school model that many of them were shunning.
WHAT WE DID
- Communications Strategy
bringing the promise of an education to life
Our strategy was built at the intersection of the public sector and academia; of creativity and technology.
showcasing future potential
a site that acts as a window to innovation
demonstrating campus impact
highlighting ways to engage
a dynamic brand architecture
that expanded the meaning of an ivy league institution
how it worked
Grew from 1 masters program to
in 2 years
Receives an average of
site visitors per month
2015 People's Voice
Graphis Poster Annual