CORNELL TECH

A next-generation grad school needed a brand to match.

generating excitement for a new campus in NYC

Cornell Tech needed to convince the next generation of tech pioneers that this wasn’t the traditional grad school model that many of them were shunning.

WHAT WE DID
  • Positioning
  • Identity
  • Website
  • Design
  • Environment
  • Messaging
  • Collateral
  • Communications Strategy
bringing the promise of an education to life

Our strategy was built at the intersection of the public sector and academia; of creativity and technology.

an identity
anyone can own

designed to create excitement for a campus that didn't yet exist

showcasing future potential

a site that acts as a window to innovation

demonstrating campus impact

highlighting ways to engage

a dynamic brand architecture

that expanded the meaning of an ivy league institution

how it worked

Grew from 1 masters program to

4+

in 2 years

Receives an average of

50,000+

site visitors per month

2015 People's Voice

Webby

Award Winner

Graphis Poster Annual

2016

Silver Award