BROWN UNIVERSITY

Celebrating a university's culture to secure its future.

amplifying the promise of a no-barriers education

With the launch of a $3 billion capital campaign—the biggest in their history—Brown needed to demonstrate how they’re breaking down the barriers to collaboration. To do this, we developed a campaign that embraced Brown’s visionary, open-minded personality and shattered the perception that Brown students are thinkers rather than doers.

WHAT WE DID
  • Campaign
  • Identity
  • Design
  • Case Statement
  • Messaging
  • Website
  • Communications Strategy

amplifying Brown's promise of collaboration

between students and faculty across disciplines, and from classrooms to laboratories and beyond

unapologetically expressing Brown's personality

through a bold campaign as bold and distinctive as its people and curriculum

creating an impactful case statement

building a communications system that can adapt

and evolve over the course of the 10-year campaign

how it worked

$1.015B

was raised as of 4 months into the public campaign

Brown raised

$88M

during the silent phase of the campaign for the construction of a new School of Engineering