Celebrating a university's culture to secure its future.
amplifying the promise of a no-barriers education
With the launch of a $3 billion capital campaign—the biggest in their history—Brown needed to demonstrate how they’re breaking down the barriers to collaboration. To do this, we developed a campaign that embraced Brown’s visionary, open-minded personality and shattered the perception that Brown students are thinkers rather than doers.
WHAT WE DID
- Case Statement
- Communications Strategy
amplifying Brown's promise of collaboration
between students and faculty across disciplines, and from classrooms to laboratories and beyond
unapologetically expressing Brown's personality
through a bold campaign as bold and distinctive as its people and curriculum
creating an impactful case statement
building a communications system that can adapt
and evolve over the course of the 10-year campaign
how it worked
was raised as of 4 months into the public campaign
during the silent phase of the campaign for the construction of a new School of Engineering