What’s New?
February 5, 2009
Barbara Apple Sullivan advises small businesses on recession strategies in Wall Street Journal article
Are costly give-aways and promotions the right strategy for small businesses facing the recession crunch? Not necessarily, according to Barbara Apple Sullivan. To find out why offering things for free can be beneficial-but also dangerous-for little-known small companies, read her explanation in Small Firms Resort to Freebies and Special Deals.
