What’s New?
November 6, 2007
Sullivan launches awareness campaign for Fortent
Fortent®, the risk and compliance solutions company, recently engaged Sullivan to develop an integrated awareness and lead-generation campaign for Inform, its Web-based compliance management solution. The campaign, launched in October 2007, used humor and wit to highlight the challenges compliance officers face in managing regulatory information, and demonstrated that Fortent offers a new way to manage workflow and share information. Sullivan developed the creative strategy, communications recommendations, media plan and all design and copywriting for the campaign, which included a campaign tagline, trade advertising, direct mail, conference giveaways, and an interactive efficiency calculator.
Read the case study or visit Fortent.
