What’s New?
September 25, 2008
November’s edition of FuelNet Monthly taps into Sullivan’s thought leadership on baby boomers
Barbara Sullivan’s August edition of The Point explains why focusing on an important audience segment like boomers is even more crucial in tough times. This year has seen a drastic markdown in 401Ks, pensions, and IRAs, and boomers were on the frontlines. With their shorter-term plans for retirement in flux, the importance of reaching them with the right communications has even more relevance now. Read the article here.
