The Sullivan Story
SULLIVAN OVERVIEW »
(52K PDF)
After years at financial services firms, Barbara Sullivan realized that, despite spending millions on advertising and direct marketing, marketers were overlooking the critical moments when a customer actually considers a purchase decision and needs a very specific kind of information. She never found an agency that could help, so in 1990, she started one.
Today we serve the world’s leading companies, from offices in New York and Washington DC.
Our areas of expertise include:
Our services include:
- Communications Strategy »
- Creative, led by John Paolini »
- Functional Communications, led by Maria Boos »
What makes us unique? It’s not a process, product, or channel. We focus on five beliefs, which are promises to our clients and challenges to each person in our firm:
NUTS AND BOLTS
We roll up our sleeves and make things that clients can use. We don’t get mired in endless strategy.
“They definitely have a very hands-on approach.”
THE DEVIL IS IN THE DETAILS
We believe that a relentless attention to detail makes the customer experience.
“We sleep better knowing that Sullivan is paying attention — and not just to the small details, but to the big picture.”
PROTECT AND SERVE
We are the advocates for our clients’ customers. We work to understand their needs and meet them.
“They really listen to our customers, which results in work that is consumer insight based.”
DIG DEEPER
We take an anthropological approach to get to the heart of the customer experience.
“They are not afraid to challenge an approach or an assumption on a project.”
A MILE IN YOUR SHOES
We are committed to understanding our clients’ businesses and overcoming the challenges they face.
“Sullivan gets it. They know our business.”
