Communications Strategy
Practice
“When you work with us, we won’t just repackage your ideas.”
When clients work with us, they learn immediately that we are going to challenge their thinking—even if that means telling them something they don’t want to hear. We’re comfortable doing that because we believe that’s what a good consultant should do. And while there are certainly times when we concur with a client’s hypothesis, our primary goal is to deliver a fundamentally sound strategy based in research and thinking, not to simply validate an existing idea.
Decision
“Many firms make the mistake of focusing on channels, instead of ideas.”
One of our core philosophies is to remain media agnostic. That allows strategic insights, not channel capabilities, to drive the communications systems we recommend and develop. Print, Web, video, event design—we’ve done it all. But we rarely begin a project with specific medium in mind. Instead, we strive to understand the underlying business issues, develop ideas that can help solve them, and then execute those ideas across the appropriate media.
Approach
“You can’t argue with primary source research.”
To find truth, we go into the field and talk with our client’s customers, and with the sales people on the front lines. The primary source materials we gather through this process are the major influence on our recommendations. Over 17 years, we’ve learned that there’s no substitute for this approach because it presents an accurate and timely picture of the market, and compelling proof points that can’t be ignored.
Industry
“It’s the combination of insight and design that solves communications challenges.”
Figuring out how to overcome marketing challenges takes more than recycling the same ideas that have worked for decades. That’s why our firm is dedicated to combining industry knowledge and rigorous marketing training with creative thinking and execution. The result is a creative team that thinks strategically and a strategic team that thinks creatively. That means we can understand and translate what makes a client unique into communications systems that meet their business objectives and help them stand out in the marketplace.
