As an interactive and intimate platform, mobile presents a new and worthwhile opportunity for brands to increase customer loyalty.

For small businesses, there’s more to social media than Facebook and Twitter.

What themes will define marketing and branding in 2012? One month into the year, we’ve identified four trends to watch:

Contrary to popular news stories about ten-year-olds building killer apps, it's not an easy task. So before you try to build the next Angry Birds, ask yourself these key questions.

Digital mail may be on the cusp of changing the way companies communicate with consumers.