Sullivan

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Our news. Our views. Our thoughts and ramblings. It’s all right here. Stop by often and join the conversation.

04.05.2012 loading …

New Bills, and a New Brand

5 ways to improve the U.S. currency.

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04.04.2012 loading …

Winning Isn’t Everything: The Tiger Woods Brand

Tiger may be back in the game, but can he win back our hearts?

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01.26.2012 loading …

2012: The View From Here

What themes will define marketing and branding in 2012? One month into the year, we’ve identified four trends to watch:

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12.19.2011 loading …
Favor the Bold

Favor the Bold

Those who challenge the status quo often fail, but there is at least some success in the attempt itself. The world of branding is littered with failures, but sadly, they have challenged nothing more than the limits of mediocrity. Fail bigger? Sure. Even better: fail bolder.

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12.16.2011 loading …

Would you buy paper from Dunder Mifflin?

Well, now you can. Staples-owned Quill.com is selling Dunder Mifflin-branded paper: fiction has become reality. But who will buy it, and at what price?

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