Those who challenge the status quo often fail, but there is at least some success in the attempt itself. The world of branding is littered with failures, but sadly, they have challenged nothing more than the limits of mediocrity. Fail bigger? Sure. Even better: fail bolder.

Well, now you can. Staples-owned Quill.com is selling Dunder Mifflin-branded paper: fiction has become reality. But who will buy it, and at what price?

Contrary to popular news stories about ten-year-olds building killer apps, it's not an easy task. So before you try to build the next Angry Birds, ask yourself these key questions.

Digital mail may be on the cusp of changing the way companies communicate with consumers.

Executives are watching your company’s videos, but in the B2B world, it takes more than a video to close the deal.