As technology and the internet have forever changed the way we interact with the world, so must our consideration set when crafting identity systems. This series, will cover new trends in identity design or de-bunk old “rules” defined in era of off-set printing and off-line communications.

Emotion is what drives decisions. Rational thinking is what justifies them.

A recent trend in retro-inspired designs has been sweeping through the design world, triggered by nostalgia and a desire to return to a simpler time. While it may be a bit naïve and misguided, it turns out this trend has something entirely valuable to offer us as designers: a simpler time means keeping things simple.