Sullivan

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Our news. Our views. Our thoughts and ramblings. It’s all right here. Stop by often and join the conversation.

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11.14.2014 loading …
Sullivan in the Press - Fall 2014

Sullivan in the Press - Fall 2014

On the heels of our recognition from Inc. Magazine as one of their “Fastest Growing Private Companies” for the fifth year, our people, thinking, and work have also captured some recent attention from the press.

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09.26.2014 loading …
Making the Case for Investing in Onboarding

Making the Case for Investing in Onboarding

When a company known for customer service offered a product onboarding experience that was less than friendly, the result was major cognitive dissonance for its customers — along with potential impacts to the business. Here’s how we helped.

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09.25.2014 loading …
Mixing Rationality and Inspiration

Mixing Rationality and Inspiration

How NYU Stern sold its incoming students on an Orientation that engaged them like never before.

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09.24.2014 loading …
A Playbook for Better Sales Enablement

A Playbook for Better Sales Enablement

High-tech hosting services provider Windstream came to us for help with sales enablement. Our solution? A flexible, modular playbook that focuses on responding to prospects’ actual business concerns, not just their job roles.

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05.23.2011 loading …
Maintaining Mystique in a Mass-tique Market

Maintaining Mystique in a Mass-tique Market

Luxury brand marketing’s conundrum in the 21st century

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