Much of the press surrounding Lin has focused on his personal “brand,” and his high-quality, unique “product.” But I’d like to look more closely at the consumers who have devoured Lin and propelled the Linsanity.

Celebs should stick to what they know--and what they're known for--when they create their own brands.

For small businesses, there’s more to social media than Facebook and Twitter.

How do you get people to pay attention to an insurance company during the Super Bowl? MetLife has found the answer—in cartoons.

Graphis has designated Sullivan as a gold-level winner in its latest Logo Design contest.